My Approach
About myself at work
After many years working in digital marketing, thinking about the "user experience" and business goals "first" became an automatism. I love solving problems for users and businesses while creating "wow" experiences and optimizing "touch-points".
And for that, having an "agile" mindset and being data-driven is key. Empathetic, analytical, creative and pragmatic. Want to know more? Keep scrolling down...
User centric
Digital experiences and products should be designed with the user's needs, context and painpoints always in mind, putting the user at the center of the designing process (not what the stakeholder wants to see built.— Yup... It still happens...).
Advantages of being a Product Manager with years of experience in marketing and UX? Being user-centric became second-nature to me.
Business goals
Yes, products should be designed for "users". But let's face it. They are made by companies that must meet business goals.
So, for example, when a new feature is being considered, we should always answer the following questions: How is this going to support our business vision and goals? What value is this going to bring? How are we going to measure its success?
Data driven decisions
As Product Managers, data should always be at the center of every decision and iteration. Real data that helps taking an informed decision rather than only using our own instincts.
Data tells stories, where a "plot twist" can happen at any given time and the Product Manager has the "power" to redefine where this story should go.
Holistic experience
The customer experience (CX) goes beyond the use of an app or a website. I believe it's a holistic and cross-platform brand experience, and it should be thought and designed as such.
Also, having a "system-thinking" approach is fundamental for the success of the product and business: for example, how is data going to enter the different systems? How is it going to be used by other departments like CS or Marketing?
"Agile" approach
We need to deliver value often and fail as fast as possible.
Why? So we can test assumptions, avoid doing more of what does not work,... In other words, optimizing results, time and resources.
This should also apply to communications with stakeholders. Showing often what's been made and what's coming, so they can give useful feedback and feel confident the product team is bringing continuous value to the organization.
Collaborative work
I'm a strong believer in teamwork and collaboration.
All expertises are equally important to ensure the quality of the final product. Business analysts, developers, designers, marketers,... All essential to the success of any product
This is why collaboration, honesty, and feedback, should always be encouraged through processes, tools and company culture.
