What I Do
So... What do I do?
I'm a Product Manager, with extensive experience in digital marketing & UX design working at the intersection of user experience, technology and business.
Curious mind, data-driven and user-centric problem-solver with strong background in user engagement, experience design, funnel optimization and product strategy. Passionate about human psychology, new technologies and human-computer interaction, I love helping organizations drive growth, create engaging experiences and problem-solving products.
What I Do
PRODUCT
STRATEGY
Business model, personas, user flows, goals and KPIs definition, (...)
PRODUCT ROADMAP
Goals and themes definition, feature prioritization, release planning, (...)
SPRINT PLANNING
Product backlog management, writing user stories, feature prioritization, (...)
DIGITAL MARKETING
Product marketing strategy, marketing flow automation, user engagement strategy, (...)
FUNNEL OPTIMIZATION
Sales funnel analysis, on-boarding optimization, lead nurture, (...)
USER RESEARCH
& TESTING
Interviews, A/B testing, surveys, analytics, focus groups, (...)
ANALYTICS
Defining main KPIs, building dashboards, monitoring metrics (...)
WIREFRAMES
& MOCKUPS
My latest articles
My super powers?
I was recently asked this question. As a Product Manager, what are my super powers? That got me thinking...
I never considered it as my "super power" but after a lot of thinking, I think "empathy" is my main super power. Having the capacity to understand users' needs and painpoints I believe is key to build problem-solving and engaging products.
And if I could choose up to three? Empathy, curiosity and resilience.
